About Us

Beads and jewelry supplies, wholesale prices with retail convenience.

For over 25 years online, Auntie’s Beads Direct has been a trusted source for beadwork supplies, jewelry components, project ideas, and beading instructions.

From the beginning, our mission has been simple: to serve quality-driven, price-conscious beaders and jewelry makers with carefully selected products at some of the best prices on the web.

But we are more than a large catalog of beads and jewelry supplies. Auntie’s Beads Direct is designed and operated with a designer’s eye, with curated collections, practical usage ideas, helpful product pairings, and guided shopping tools to help you find what works together.

We know how frustrating it can be to need one particular bead, finding, or jewelry component and not know exactly what it is called, what size to choose, or what to pair it with. That is why we work hard to organize our products clearly, describe them accurately, and show how they can be used in real beading and jewelry designs.

At Auntie’s Beads Direct, we want to help you make something beautiful. Our exclusive Project Design Center brings together project ideas, downloadable instructions, and design inspiration to help you move from product selection to finished jewelry.

Whether you are restocking favorite basics, searching for the perfect finishing touch, or looking for fresh inspiration, we are here to help you find the beads, findings, tools, and supplies you need — and understand how to use them.